Spotify
Helping entadvertisers and publishers gain meaningful stats and insights to amp up their podcast promotions and audience growth.
MY ROLE
① Product Design Lead
② Interaction & Visual Design
③ Design Strategy
④ UX Research
TEAM
Cross-functional teams include: Product Managers, Engineers, Data Scientists, UX Researchers, Content Designers
TIMELINE
April 2023 - Dec 2023
My impact
Crafting compelling data visualizations & shaping product strategy
High-impact work: Led the design of two core analytics tools – Podcast Promo Analytics and Ad Campaign Audience Insights – in a short timeframe.
Strategic Visionary: Crafted compelling design briefs and established a long-term vision for unifying audience insights across Spotify's enterprise product suite.
Collaborative Force: Drove product roadmap development through cross-functional partnerships with product management, UX research, data science, engineering, and content teams.
Design Standard-Bearer: Built Spotify's first Data Visualization Design Toolkit, setting guidelines for essential components like bar charts, geomaps, and filters.
Culture Champion: Nurtured Spotify's design culture by organizing internal events, teaching Figma to non-designers, and mentoring junior designers.
Project Highlight
Podcast Promo Analytics: solving publisher pain points & fueling audience growth
Podcast publishers needed data-driven insights on their cross-promotion campaigns, which we developed to help them grow their audiences. I built the foundational analytic experience, providing insights into what worked and what didn't. This laid the groundwork for future iterations that would empower publishers to make informed decisions and refine their strategies.
Project Highlight
Spotify Ad Analytics: delivering audience insights
Following Spotify's acquisition of Podsights, I dove headfirst into the platform integration. Through extensive UX research, I redesigned the audience insights experience to deliver a unified and data-rich tool for advertisers within Spotify's core analytics suite.
Project Highlight
Data Visualization Toolkit: one-stop shop for reusable components
Following Spotify's 2021 acquisition of Megaphone, Chartable, and Podsights, our team faced significant friction and inconsistency due to disparate data visualizations across these analytics tools. Collaborating with two designers, I conducted a comprehensive audit and competitive analysis, examining data visualization usage over 15 products and industry best practices. This thorough research led to the creation of Spotify's inaugural unified data visualization toolkit. This toolkit streamlined engineering and design collaboration and improved consistency across Spotify's enterprise product suite.
Beyond the Obvious
Data analytics, ads, onboarding, and many more!
At Spotify, my work extends beyond core analytics platforms. I've tackled foundational projects like simplifying account setup, onboarding, and mobile optimization for our self-serve advertising tool, Ad Studio. I also identified ways to refine ad approval and automation processes, making life easier for our admin teams.
